There was an unfortunate article recently in one of the legal magazines that provided a rather damning view of the history of marketing in the profession. On the basis of interviews with a handful of people, it asserted that most marketers involved in legal marketing in the past were no Read More
Econsultancy – as part of its corporate social responsibility programme – is taking some of the brightest graduates and putting them through an intensive “graduate boot camp” digital marketing training programme and making them available for three month internships. The initial 20 “inspiring interns” – whose disciplines span marketing, media, Read More
I am increasingly asked about marketing qualifications, particularly with reference to developing digital skills so I thought I’d do a round-up of the established courses and highlight some new options. Chartered Institute of Marketing There is much material on this web site about the main professional qualifications offered by the Read More
I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Recruiting your own marketing person Existing active programme of activities? Level of involvement of partners/lawyers? Generalist or specialist? Tactical or strategist? Detailed job description? How will you measure Read More
A couple of my clients are on the look-out for candidates in both new and existing posts and at senior and junior levels. Here are some pointers on ensuring that your recruitment process goes smoothly and that you make the right choice: Business aims? It should go without saying that there Read More