Client service

Accountancy marketing case study – From client referrals to sectors and social media

Wilson Wright (established in 1893) is a nine partner accountancy practice based in Holborn Circus in London serving both private and commercial clients. In 2016 it won the British Accountancy Award (BAA) for Independent Firm of the Year (Greater London) and is currently shortlisted for Mid-Tier Firm of the Year. Read More

2017-09-12T14:15:17+01:00September 8, 2017|Accountants, Kim's Blog, Marketing, Relationship Management, Social Media|

Estates Gazette Property Marketing Summit 2017 – Goals, Digital, Innovation, Content, Video and Experience

I went along to the annual Estates Gazette Property Marketing Summit last week. It’s been reduced from a full day programme to half a day and two discussion panels dominated the programme although there were some real gems in the other presentations. The focus was on marketing physical properties rather Read More

2017-07-03T13:22:52+01:00July 3, 2017|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|

LawBid – New matchmaking service for individuals and businesses seeking lawyers (outsourcing legal marketing)

I spoke to Kid Harwood, Director at LawBid, to learn more about the new LawBid service which matches clients with an appropriate solicitor. Wildings Solicitors, the 30 year old firm which created LawBid, was recently nominated for the Law Firm Innovation Award at the Manchester Legal Awards in recognition of Read More

2017-05-05T09:34:20+01:00May 5, 2017|Kim's Blog, Lawyers, Marketing, Web Sites|

Client Experience Management CEM – Lessons from John Lewis and other consumer services (Law Society Law Management Conference 2017)

I recently attended The Law Society’s Law Management Section conference (#LMSConf2017 https://events.lawsociety.org.uk/ClientApps/Silverbear.Web.EDMS/public/default.aspx?tabId=37&id=1428&orgId=1&guid=1155d437-8a7a-467d-87cf-2c38cfd6fbe3) There were lots of excellent presentations and this blog (one of three about the event) summarises the information relating to Client Experience Management (CEM) and what we can learn for professional services marketing. Andrew McMillan (@EngagingService) was formerly Read More

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