I was asked the other day what I considered to be the important emerging trends in marketing (and not just professional services marketing) so I had a bit of a think. There’s so much going on! My initial ideas are below and I would be interested to hear your views Read More
Those of you who know me will be aware that since studying the subject as part of my MBA over a decade ago creativity has been a passion of mine – using idea generation techniques at partner conferences, deploying problem definition frameworks at coaching sessions and even teaching a creativity Read More
Dealing with stress? I first read this excellent book offering strategies for handling a fast paced life and dealing with stress by Dr Edward Hallowell, a psychiatrist, in December 2007. But many of the ideas (e.g. screen sucking, gigaguilt) have remained so vibrant to me as I have witnessed, amongst Read More
At the 360 Legal Conference earlier this month I presented a short paper on this topic and here are some of the key points I covered. Please let me know if you would like further details. Specsavers is one of the UK’s superbrands. Along with its other major chain rivals Read More
I have just finished writing a review of Richard’s book “The end of lawyers? Rethinking the nature of legal services” (it will be published in Professional Marketing magazine later on this year). The review provides a summary of the book – which I feel should be essential reading for those Read More