Marketing

Improve mental health at work, in marketing and for women – individual interventions and organizational change

Poor mental health is a growing concern in our society. As a practicing psychotherapist, alongside my business consultancy, I see daily evidence of the scale of the challenge and witness the tragic impact on individuals. I’ve shared some statistics below about mental health issues in the workplace and also in Read More

2025-09-24T17:48:51+01:00September 11, 2025|Kim's Blog, Lawyers, Management Skills, Marketing, Statistics and trends|

CIM’s hype-free guide to AI agents for marketers

In August, I attended a CIM webinar Events | CIM on hype-free guide to AI agents for marketers. The presenter was Kerry Harrison. It was a fascinating talk providing a glimpse of the future covering creativity, productivity and automation for marketing. It was possibly the first time I fully grasped Read More

2025-09-08T16:34:55+01:00September 7, 2025|Kim's Blog, Marketing, Statistics and trends|

Mapping the client journey in professional services

PM Forum presented a webinar in July on “Mapping the client journey”. Although client journey mapping is a fundamental tool of most client experience management (CEM) programmes it was noted that only a handful of firms have embedded the process. Bertie Heppel of London and South East - PM Forum Read More

CPD and Chartered Marketer status renewed

The Chartered Institute of Marketing (CIM) requires Members and Fellows to complete CPD (Continuing Professional Development) every year to retain their Chartered Marketer Status. As a Fellow of CIM, I’m happy to report that I have completed mine for July 2024 – June 2025 and can retain the designation for Read More

2025-08-04T11:22:42+01:00August 4, 2025|Kim's Blog, Marketing|

Strategy is about making choices

It was a full house for July’s “Be more strategic” PM Forum – PM Forum workshop for marketing and business development (MBD) professionals. During the session we considered three key areas: thinking strategically, business strategy and marketing/business development strategy. Be more strategic – Strategy is about making choices. Strategy is about making Read More

2025-08-01T13:33:14+01:00August 1, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|
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