Last Friday, I led one of the PM Forum’s popular Future marketing manager courses with delegates from firms such as Allen & Overy, Birketts, Field Fisher Waterhouse, Grant Thornton, Martineau, Wragge & Co and Conyers Dill & Pearman. Although there are many book references in the slides and other handouts, Read More
Well, after conceiving the original idea back in June 2007 – just after the book I co-wrote with Graham Norwood on media relations was published – my latest book “Growing your property partnership – Plans, promotion and people” has finally arrived. Few people know how much hassle it is to Read More
My working world contains a lot of lawyers. And a number of personal injury lawyers. So imagine my surprise when it entered my non-working world twice in the same morning. Catching the news on GMTV before leaving the house to travel to London, I saw the Claims Direct television advert Read More
I have just finished writing a review of this book by Philip Kotler and John A Caslione and I have to say that I found it a thoroughly gripping read offering immense reassurance to those of us who did our MBAs a long time ago - some of those favourite Read More
I have just finished writing a review of the book “Services Marketing” by Steve Baron, Kim Harris and Toni Hilton and I must say that it is so good to review a book that combines the academic rigour needed by those who have to teach marketing with the practical advice Read More