Kim TassoCommerciality – Finance, pricing, innovation and research
Posted on: May 13, 2019
Earlier this year we ran the first “Commerciality – Finance, Pricing, Innovation and Research” workshop through Professional Marketing Forum. https://www.pmforum.co.uk/training.aspx. I am delighted to report that the consensus was that it was a success (even though we have some tweaks to make to the timing for all the group exercises). Here are the highlights: Aims […]
Thought leadership lecture for Laurie Young – The future of the professions
Posted on: February 3, 2016
On Monday evening I attended the Inaugural Lecture for Laurie at Allen & Overy’s offices where there main speakers were Richard Susskind and his son Daniel. James Luke from IBM was also interviewed and there was a panel discussion with representatives from Allen & Overy, The Law Society, the Institute of Chartered Accountants (ICAEW) and […]
Positive, persuasive and persistent – Therapy and theory of partner buy-in
Posted on: June 19, 2015Anger management, changing perceptions, expectations management, risk aversion, new CRM systems, protectionism, inertia and even monkeys – There’s always so much variety when we discuss the challenge of partner buy-in for marketers in professional service firms! At the most recent PM Forum http://www.pmforum.co.uk/training/ workshop “Getting it past the partners – All about buy-in“ in early […]
10 tips to increase buy-in: Planning to persuade
Posted on: June 20, 2014At a recent workshop on “How to increase buy-in” (see http://www.pmforum.co.uk/training/), the delegates identified the following as the most useful tips and hints to add to their persuasion armoury: Align aims – You may have a clear vision of what you want to achieve and understand the benefits to the firm or the team. But […]
Two book reviews – For “Rainmakers and Trailblazers: Business Development for Lawyers”
Posted on: April 11, 2014
Huge thanks to two splendid lawyers for providing the following reviews of my latest book – “Rainmakers and Trailblazers – Step by Step guide to Business Development for Lawyers”. Hopefully, there are a couple more to follow “Rix & Kay Solicitors have worked with Kim for more than ten years and have the greatest respect […]