Law Firm Strategy – Are law firm leaders in denial about the perfect storm or hanging on for the final big catch?

Posted on: May 6, 2011

An article on law firm strategy written recently by myself (Kim Tasso, management consultant in professional services) and Roger Bell (a strategy consultant for listed companies). Please note that the George Clooney references were my idea ! Whilst the media focuses on the latest development in the onslaught of change facing the profession, it is easy […]

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Top 10 trends in marketing?

Posted on: February 3, 2011

I was asked the other day what I considered to be the important emerging trends in marketing (and not just professional services marketing) so I had a bit of a think. There’s so much going on! My initial ideas are below and I would be interested to hear your views on what you would add […]

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Chaotics: The business of managing and marketing in the age of turbulence

Posted on: June 14, 2009

I have just finished writing a review of this book by Philip Kotler and John A Caslione and I have to say that I found it a thoroughly gripping read offering immense reassurance to those of us who did our MBAs a long time ago – some of those favourite tried and tested models can […]

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What makes a good marketing campaign?

Posted on: September 3, 2008

What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see www.mpfglobal.com) I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to discuss the winners in a […]

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Original branding by Matt Playford · A site by Fresh01