Most professional services marketing and business development professionals find themselves managing large and complex projects. At a recent PM Forum webinar, Marina Charles, digital marketing lead at BDO, moderated a sterling panel to tackle the topic of project management in professional services marketing. Her panel included: Jon Lelliottt (Transformation Programme Read More
At the recent PM Forum online workshop on “Campaigns, Thought Leadership and Project Management” almost half of the delegates were at manager level and the remainder were executives. Some were in general marketing and business development (MBD) roles whilst others held specialist communication positions. Some were focused on sectors including: real estate, private Read More
This is an important book on building and managing complex B2B (business-to-business) relationships to support sales and selling. But rather than taking a broad view of the entire sales process, it concentrates on the systematic development of a complex web of stakeholder relationships across large and complex decision-making units. As Read More
At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. But there was a particular interest in event management as a crucial element of many MBD campaigns. We explored event management best practice, Read More
The 2026 Annual Strategy and Marketing Benchmark is always eagerly anticipated by the professional marketing community at Home - PM Forum. The 14th report was presented by Alastair Beddow | LinkedIn (MD of Home - Meridian West). Charlotte Green | LinkedIn (Head of Clients and Markets at Gowling WLG) chaired Read More
