Property marketing case study – Integrated campaign on farmland value from Savills rural team

Posted on: April 26, 2019 Property marketing case study – Integrated campaign on farmland rents from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]

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Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

Posted on: February 18, 2019 Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in the impact on their workplace […]

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Effective marketing – a discussion with managing partners

Posted on: January 11, 2019

At the end of 2018 I was invited to facilitate a Managing Partners’ Forum (http://www.mpfglobal.com/) breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of the key points I […]

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Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories (2018)

Posted on: November 8, 2018

At the 2018 Professional Marketing Conference (see http://kimtasso.com/professional-marketing-forum-conference-report-2018-the-bare-necessities/), there was the usual client panel where clients of legal, accountancy and property professional services firms gave their views on marketing and client service. Continuing the series of Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories provide their […]

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Thought leadership campaigns and project management: Eight Essentials

Posted on: September 21, 2018 thought leadership campaign project management

At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion:  1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought leadership needs an entrepreneurial approach […]

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