I’ve just finished writing a detailed review of this book "How to be great at the stuff you hate: The straight talking guide to persuading, networking and selling" which will appear shortly in PM magazine. Here are some headline thoughts and a few more personal observations. Any book which starts Read More
When selling has been a key part of your role for over 30 years, and you have been teaching and coaching both the professions (lawyers, accountants and surveyors) as well as marketers for almost 20 years, it is easy to forget how important it is to remember the basics. On Read More
As part of its service to its professional service clients, Kelso PR provides a series of short, free seminars for fee-earners. Last Friday I attended a session titled “Winning clients in a difficult environment” to see what they were like. It was a relatively small group – about 25 or Read More
Yesterday, I ran one of the regular CLT training courses on “Business Development for Lawyers” in Holborn. We were located at the De Veer Hotel and it was a small but friendly group. A diverse range of lawyers were present from an equally diverse range of firms – a sole Read More
A while ago I watched an excellent webinar from Hubspot http://www.hubspot.com/ featuring Dan Zarrella of “Science of social media” fame (I love his dismissal of vague advice as “unicorns and rainbows”). He demonstrated an incredible use of data to analyse every aspect of his online marketing and provided some interesting insights – Read More