Kim TassoEffective marketing – a discussion with managing partners
Posted on: January 11, 2019At the end of 2018 I was invited to facilitate a Managing Partners’ Forum (http://www.mpfglobal.com/) breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of the key points I […]
Better Business Relationships has been entered into the Business Book Awards
Posted on: January 2, 2019
What an exciting start to the year! My latest book Better Business Relationships has been entered into the Business Book Awards (BBA). In March 2018 I was delighted to join the fantastic editorial team at Bloomsbury Business and some of its leading authors at the inaugural Business Book Awards. It was a glorious event. On […]
Book review: Endorsements for Better Business Relationships
Posted on: September 12, 2018
My new book “Better Business Relationships – Insights from psychology and management for working in the digital world” (further details at http://kimtasso1.wpengine.com/publications/better-business-relationships/) will be published on 20th September. I’m humbled and deeply grateful for the following endorsements of the book: “Occasionally you come across books that are timely, utterly important and overdue. This is one […]
A personal approach to cross-selling
Posted on: August 2, 2018
In my blog posts about referrer management and cross-selling, I usually tackle the subject from a firm-wide perspective – goals, strategy, planning, change management, systems, information, rewards and measurement. But many lawyers, accountants and surveyors – especially those at the early stages of their career – ask me what they can do personally to support […]
Referrer and intermediary management – 13 top tips from a workshop (May 2018)
Posted on: June 4, 2018
I’m delighted to say that there were lots of delegates from law firms, accountancy firms, structural engineers, insolvency practitioners, banks and insurers at the recent referrer and intermediary management workshop in London http://www.mblseminars.com/Outline/Developing-More-Work-from-Referrers-_-Intermediaries/5770/ At the end of the day, after considering how to generate better and more recommendations from internal sources, existing clients and external third […]