Strategy

Case Study – UK tax rates app from Haines Watts accountants

I am still receiving additional material to supplement  the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ Read More

2013-08-08T21:05:21+01:00August 31, 2012|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Social Media, Statistics and trends, Strategy, Web Sites|

Recommended reading lists – from the IPA

Whilst the Chartered Institute of Marketing (CIM) remains the obvious choice for most marketers on resources to support training and development, I couldn’t help but admire the resources of the IPA (Institute of Practitioners in Advertising). Take, for example, its required reading list in the IPA Shop - http://www.ipa.co.uk/Framework/ContentDisplay.aspx?id=2698 Whilst Read More

2013-08-08T20:54:23+01:00August 31, 2012|Kim's Blog, Marketing|

McKinsey’s “Managing the strategy journey” says spend more time on strategy

An interesting paper from the masters of strategy arrived earlier this month. The essence of their previous argument was that “the only way to set strategy effectively during uncertain times was to bring together, much more frequently, the members of the top team, who were uniquely positioned to surface critical Read More

2024-04-16T21:04:31+01:00August 2, 2012|Kim's Blog, Management Skills, Strategy|

Mischcon de Reya – a law firm that seems to have got it right?

As I have blogged before about Mischon de Reya, (most recently http://kimtasso.com/collaborative-marketing-of-family-law-services-debretts-and-mishcon-de-reya and http://kimtasso.com/legal-marketing-case-study-mishcon-de-reya) it was interesting to read the article about the firm in a recent edition of The Lawyer http://www.thelawyer.com/reya-light/1013344.article Some of the key themes that emerge as to the key to its success include: A strong managing partner Read More

2013-08-08T19:57:23+01:00July 20, 2012|Kim's Blog, Lawyers, Management Skills, Strategy|
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