Chaotics: The business of managing and marketing in the age of turbulence

Posted on: June 14, 2009

I have just finished writing a review of this book by Philip Kotler and John A Caslione and I have to say that I found it a thoroughly gripping read offering immense reassurance to those of us who did our MBAs a long time ago – some of those favourite tried and tested models can […]

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A Happy New Year starts with Growing your Property Partnership

Posted on: January 1, 2009

Well, a very “Happy New Year” to you all! Actually, I spent my New Year’s Eve slaving over a hot keyboard. Yes, I was working while the world was out playing. BUT, I am extremely happy to announce that all 120,000 words of my new (third) book called “Growing your Property Partnership – Plans, People […]

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Integrating awareness and relationship marketing

Posted on: August 1, 2008

Back in 2002, I presented a session for the Law Management Section of The Law Society on cross firm collaboration where I suggested that, in the broadest sense, most business development activities in a law firm could be encapsulated by integrating brand strategies with CRM (Client Relationship Management) programmes. In effect, there is a spectrum […]

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Visual identities, colours and hedgehogs

Posted on: July 23, 2008

It’s rare for me to get involved in visual identity reviews these days but today I was helping a law firm client prepare a brief for a pragmatic visual identity refresh following a strategic review and a new web site. Interestingly, the bit where we address the brand fell between the overall strategic review and […]

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Original branding by Matt Playford · A site by Fresh01