The 12 essentials of law firm web sites

Posted on: May 18, 2010

One of my favourite lawyer clients is chairing a discussion for an international group of small-medium law firms soon debating “the essentials for a law firm web site?”. Whilst most firms will have a web site, often they were hastily put in place without due consideration as to aims and strategy and possibly haven’t been […]

Read More

Marketing a family law practice

Posted on: December 15, 2009

Last week I presented a session on marketing family law practices at CLT’s annual conference on “Management challenges facing family law practitioners”. At the session I promised the delegates two things – first, a simple introduction to Twitter (please see the earlier blog posts) and second, a commentary on some of the issues raised in […]

Read More

Chaotics: The business of managing and marketing in the age of turbulence

Posted on: June 14, 2009

I have just finished writing a review of this book by Philip Kotler and John A Caslione and I have to say that I found it a thoroughly gripping read offering immense reassurance to those of us who did our MBAs a long time ago – some of those favourite tried and tested models can […]

Read More

A Happy New Year starts with Growing your Property Partnership

Posted on: January 1, 2009

Well, a very “Happy New Year” to you all! Actually, I spent my New Year’s Eve slaving over a hot keyboard. Yes, I was working while the world was out playing. BUT, I am extremely happy to announce that all 120,000 words of my new (third) book called “Growing your Property Partnership – Plans, People […]

Read More

Integrating awareness and relationship marketing

Posted on: August 1, 2008

Back in 2002, I presented a session for the Law Management Section of The Law Society on cross firm collaboration where I suggested that, in the broadest sense, most business development activities in a law firm could be encapsulated by integrating brand strategies with CRM (Client Relationship Management) programmes. In effect, there is a spectrum […]

Read More

Original branding by Matt Playford · A site by Fresh01