While most people know about the leading CRM systems for the professions (e.g. LexisNexis InterAction for lawyers), it’s always interesting to hear about other systems for small to medium sized firms whose needs are a little less sophisticated. Glasnost21 is produced by Antony Slumbers who specialises in the use of Read More
At the recent Professional Marketing Forum conference, Ian Pearson (BT’s lead futurologist for 16 years) provided some provocative food for thought to add into our environmental (SLEPT or PEST) analyses and scenario planning with his views on the future trends in technology. He drew a broad landscape by charting how Read More
The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More
The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More
A while back I blogged about some of the best books on account management http://kimtasso.com/getting-to-grips-with-key-account-management-kam but I omitted to mention this book (Seven keys to managing strategic accounts) which was published in 2003. It’s important because it is a joint effort with Miller Heiman – the creators of strategic selling® - Read More
