Hints to those demonstrating CRM systems

Posted on: December 31, 2010

In the course of my work with many different clients in the professions, I get to sit through a lot of CRM demonstrations – sometimes they are “bolt on” modules for accounting systems and sometimes they are standalone systems, sometimes they are tailored to a particular sector’s needs (e.g. property, law). But there a couple […]

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Training options for turning a PA into a marketing assistant

Posted on: April 27, 2010

During the recession, many firms reluctantly dispensed with their marketing and business development staff which meant that the day to day burden of marketing fell onto the shoulders of secretarial and administrative staff. Many smaller firms cannot afford to hire full time marketing qualified staff and instead look to promoting secretaries and assistants into such […]

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The end of lawyers? Richard Susskind

Posted on: September 26, 2009

I have just finished writing a review of Richard’s book “The end of lawyers? Rethinking the nature of legal services” (it will be published in Professional Marketing magazine later on this year). The review provides a summary of the book – which I feel should be essential reading for those involved with the management and […]

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Marketing communications technology for professional firms

Posted on: July 14, 2009

A week or so ago, I was invited to the offices of Vuture by a former colleague that I had worked with many, many years ago in the property sector. With his partner, he has spent the past few years developing a kind of digital asset and content management system for professional firms which he […]

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The wonder of collaborative workspaces

Posted on: October 6, 2008

I have just started a new strategic review project with a medium sized partnership (around 25 partners) in an international market aligned to the legal sector. As I will be working – for the next few months – from their offices in London, from their offices around the regions and from my office at home, […]

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Original branding by Matt Playford · A site by Fresh01