Thought leadership

Legal Marketing Case study – How Thomson Snell & Passmore lawyers grew a new office from scratch

The following "Marvellous Marketing" legal marketing case study article appeared in today's Legal Technology Insider at http://www.legaltechnology.com/latest-news/kim-tasso-on-marvellous-marketing-thomson-snell-passmore-open-in-thames-gateway/ Kim Tasso on Marvellous Marketing: Thomson Snell & Passmore open in Thames Gateway Thomson Snell & Passmore is a top 150 UK law firm with a turnover of £14.5m generated by 36 partners (18 Read More

2022-02-14T15:06:05+00:00May 23, 2013|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Digital PR case study – BDO accountants “Service2020: Megatrends for the decade ahead” and local government social media campaign

Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and Read More

2015-11-13T12:59:35+00:00April 15, 2013|Accountants, Kim's Blog, Management Skills, Marketing, Relationship Management, Selling, Social Media, Strategy, Web Sites|

Kelso seminar – introduction to thought leadership

Last week I went along to one of the free lunchtime seminars by Kelso Consulting and enjoyed a good chat before the session started with some of the commercial lawyers who had gone along to learn about thought leadership. What is thought leadership? Tim Prizeman started by exploring the concept Read More

2013-08-09T22:34:05+01:00December 13, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property|

The move to digital PR – a conversation with Tim Prizeman of Kelso Consulting

As part of the preparation for a new digital PR course presented through the PM Forum, I am interviewing some leading practitioners in the professions for their views. Kelso Consulting http://www.kelsopr.com/ is an agency comprising around eight people which has long operated in the professions – working for accountants, lawyers and management Read More

2013-08-08T21:12:21+01:00September 3, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media|

BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More

2015-12-11T17:39:54+00:00July 25, 2012|Kim's Blog, Marketing, Relationship Management, Social Media|
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