This week I lead another of the successful inbound marketing and social media courses for professional services marketers for PM Forum http://www.pmforum.co.uk/training/index.aspx. I was glad that there were delegates from all the professions – lawyers, accountants and surveyors – although having a range of 3 to 9.5 (out of ten) Read More
Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More
Calista recently produced a report called “Top 200 law firm survey…Twitter” covering the period up to 1st November 2011. It’s key findings were: There are 284 Twitter accounts with nearly 86,500 followers held by the top 20 law firms (190 in the top 100) 24% of top 100 firms are not Read More
There’s so much information around these days that it’s hard to know what to read but I have come to rely on information provided by HubSpot which is one of the leading authorities on digital marketing. So it was with great interest that I downloaded this free e-book by @DanZarrella Read More
On 20 December 2011 the Law Society published a 14 page practice note on social media. You can see it here: http://www.lawsociety.org.uk/productsandservices/practicenotes/socialmedia/5049.article It provides a rather brief answer to the question “What are social media?”, a summary of the pros and cons, focuses on the professional and ethical issues for lawyers Read More
