Digital PR case study – Brecher Solicitors: from food to law to property blogging

Posted on: August 16, 2012

Nicky Richmond is the joint managing partner and one of four equity partners at West End property law practice Brecher. There are over 30 lawyers and a number of new lateral hires – from City firms and specialist boutiques – are due to join soon. She kindly shared her experiences as a case study for […]

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BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

Posted on: July 25, 2012

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown up book you need to […]

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Lessons from recent inbound marketing and social media course

Posted on: June 16, 2012

This week I lead another of the successful inbound marketing and social media courses for professional services marketers for PM Forum http://www.pmforum.co.uk/training/index.aspx. I was glad that there were delegates from all the professions – lawyers, accountants and surveyors – although having a range of 3 to 9.5 (out of ten) for familiarity with social media […]

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Adaptation and reinvention – Taking my own medicine

Posted on: May 3, 2012

Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company – Practical Marketing Consultancy Ltd – way back in 1994 the world was a very different place. Almost from the start my work […]

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Twitter use in top UK law firms

Posted on: March 5, 2012

Calista recently produced a report called “Top 200 law firm survey…Twitter” covering the period up to 1st November 2011. It’s key findings were: There are 284 Twitter accounts with nearly 86,500 followers held by the top 20 law firms (190 in the top 100) 24% of top 100 firms are not on Twitter (37% of the […]

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Original branding by Matt Playford · A site by Fresh01