Six deadly marketing myths busted by HubSpot

Posted on: February 5, 2012

There’s so much information around these days that it’s hard to know what to read but I have come to rely on information provided by HubSpot which is one of the leading authorities on digital marketing. So it was with great interest that I downloaded this free e-book by @DanZarrella which you can obtain here: […]

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Law Society publishes social media practice note

Posted on: January 7, 2012

On 20 December 2011 the Law Society published a 14 page practice note on social media. You can see it here: http://www.lawsociety.org.uk/productsandservices/practicenotes/socialmedia/5049.article It provides a rather brief answer to the question “What are social media?”, a summary of the pros and cons, focuses on the professional and ethical issues for lawyers and stresses the need to […]

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Why should you blog? – A video

Posted on: December 29, 2011

In a recent exercise with the Open University (where I did my MBA many, many years ago) I was asked the questions “What is a blog?” and “Why do people blog?”. They found it such a useful discussion that they asked me to film the main points and the result is a short video (less […]

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Social media session with SCL (Society for Computers and Law)

Posted on: November 11, 2011

As a member of the Media Board of this great organisation http://www.scl.org/site.aspx?i=ho0, the topic of social media had been raised a number of times at recent meetings. So I was asked to lead a short (2.5 hour) session on social media in the legal profession generally, how lawyers as individuals can use social media effectively and the extent […]

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One more time – Why is social media helpful for lawyers, accountants and surveyors?

Posted on: October 11, 2011

I am still incredulous at all the hysteria and cynicism when it comes to the subject of social media and the professions. And I am more than a little bit fed up dealing with the confusion that is caused by it amongst ordinary professionals who are just trying to run their practices, keep their clients […]

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Original branding by Matt Playford · A site by Fresh01