Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building

Posted on: December 20, 2013

The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – has been through significant change […]

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Case study: Developing a family law practice at Oxley & Coward solicitors in Yorkshire

Posted on: November 5, 2013

I was recently asked to lead a day’s training session on developing a family law practice for firms in the LawNet group  Sarah Scott, a partner in the family team at Oxley & Coward, provided a short presentation on their experiences with media relations and social media and was kind enough to let […]

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Six tips to integrate social media into B2B professional services campaigns

Posted on: September 30, 2013

Over the past month I have led a number of training workshops on how best to integrate social media into B2B professional service campaigns. As the firms involved had rather different levels of expertise in using the various tools we covered a lot of ground. But here are some of the elements that had the […]

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Legal marketing case study: Focused newsletters at the heart of client relationship and events programmes at Aaron & Partners

Posted on: September 5, 2013

The following “Marvellous Marketing” legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider – Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 am Aaron & Partners is […]

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Book Review – “Share this – the social media handbook for PR professionals”

Posted on: April 19, 2013

A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Panel. 1.         Changing media, changing […]

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