There is a short video about Power of three – Writing and presentation basics (Video) (kimtasso.com). And I’ve written before about the power of three when developing a persuasive presentation. See, for example, a review of a book on the topic Book review – The presentation book by Emma Ledden (kimtasso.com). I’ve also written before about value propositions which are important for differentiating and persuading in the selling process –What is a value proposition or USP – and how do I create one? – Kim Tasso. Here we consider the power of three in personal introductions (BrandMe) – to help you in networking and developing/consolidating your personal brand.
During networking training I’ve also mentioned the SHREK model for developing interesting personal introductions:
- Say who you are
- Hook – Any connection to make it warm
- Reason statement – What you do with an example for similar organisations
- Effect – Specific fact or example with value of benefit
- Key question – To continue the conversation by focusing on the other person
I also suggest thinking of the three “tip of the tongue” messages that you would like to be known or famous for. You might ask colleagues and clients for input.
But the other day, when working with some senior lawyers, I demonstrated my own 3 x 3 x 3 model which makes it easy to tailor my introduction – answering questions about what I do and with whom and how and why -in a variety of different situations… Here’s how it works, using my own introduction…
1. I work with:
- Lawyers
- Accountants and
- Surveyors
2. My background is in:
- Psychology
- Marketing/Business Development and
- Strategy
3. Through consulting, training and writing I help clients:
- Tackle business challenges
- Change
- Grow
They liked it so much that I thought I ought to share.
Other posts on introductions and networking
Introduction to networking skills (Video) (kimtasso.com)
Book review – Great networking by Alisa Grafton (kimtasso.com)
How do you make a personal impact – Make a difference (kimtasso.com)
How can I be a more effective networker? (Networking skills) (kimtasso.com)
Book review of Will Kintish’s Business Networking – a survivor’s guide (kimtasso.com)
book review persuading, networking and selling (kimtasso.com)
Building a personal brand – Key Person of Influence (kimtasso.com)
Be more visible – the PVI model (kimtasso.com)
How to prepare a self-introduction (With examples and tips) | Indeed.com UK
How To Introduce Yourself Professionally – 3 Easy Steps (almanac.io)
I am in the process of preparing a longer post with guidance on building a personal brand – please let me know if you have any tips to include
