Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)

Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the  Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the Read More

By |2021-04-01T17:42:58+01:00February 18, 2021|

Review: The GC Index® – a Leadership and Board Assessment tool (organimetric)

This is a review of a new assessment tool for those who, like me, use them in coaching, leadership development, change management, Board room facilitation and succession planning. It explores The GC Index® - a Leadership and Board Assessment tool. An overview of other frequently-used assessment tools appears as an Read More

By |2021-04-01T16:57:53+01:00February 15, 2021|

Resources to help you deal with difficult interactions

I sent this information as a mailer to my clients and contacts recently and the feedback was really positive. Some suggested I should publish it as a blog post so that it could be seen by more people. So here is an article on resources to help you deal with Read More

By |2021-04-01T17:04:06+01:00February 12, 2021|

Perfect pitches – Five key points (Video)

This short (10 minute) video takes a look at pitching and shows the client reaction to submissions to a fun make-belief pitch. Five tips are explored: process, research and empathy, relationship, document and presentation and differentiation. Please enjoy perfect pitches – five key points. Video script Hi, I’m Kim Tasso Read More

By |2021-04-01T17:15:42+01:00February 5, 2021|

Marketing and business development insights from secretaries and PAs/EAs (Feb 2021)

At the beginning of December, we ran a digital version of the PM Forum’s popular “Introduction to marketing and business development for marketing and business development personal assistants (PAs) and executive assistants (EAs)”. So here are marketing and business development insights from secretaries and PAs/EAs. With representatives from both law Read More

By |2021-04-01T17:18:40+01:00February 1, 2021|
Go to Top