Accountants

Case study – Digital PR central part of the mix to build an accountancy niche in fashion

This case study was prepared for use in the forthcoming Digital PR training course being developed for the Professional Marketing Forum (www.pmforum.co.uk). Natasha Frangos is a partner at haysmacintyre (www.haysmacintyre.com) Chartered Accountants and corporate finance and tax advisers which is based in Holborn and comprises 26 partners and 150 staff. Read More

2013-08-12T20:24:35+01:00September 9, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|

The move to digital PR – a conversation with Tim Prizeman of Kelso Consulting

As part of the preparation for a new digital PR course presented through the PM Forum, I am interviewing some leading practitioners in the professions for their views. Kelso Consulting http://www.kelsopr.com/ is an agency comprising around eight people which has long operated in the professions – working for accountants, lawyers and management Read More

2013-08-08T21:12:21+01:00September 3, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media|

Case Study – UK tax rates app from Haines Watts accountants

I am still receiving additional material to supplement  the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ Read More

Diversity Debate – Women on Boards?

The other day there was a piece about the lack of women on UK Boards in the Evening Standard http://www.standard.co.uk/news/uk/boardroom-doors-are-still-closed-for-women-8084093.html The key points were that: Not one woman has joined the board of any of Britain’s biggest companies in the past year In the past two years, of 87 executive Read More

2013-08-08T20:50:37+01:00August 31, 2012|Kim's Blog, Statistics and trends|
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