The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More
Psychometric tests are often used as part of the recruitment assessment process by human resource professionals, but many people find them a valuable element of a performance improvement or career development coaching process. Many clients have found insights into their own personality – and how it compares to their colleagues Read More
Interested in a free personality assessment? I’ve just completed four days training with Psysoft http://www.psysoft.com/ to achieve the British Psychological Society (BPS) Occupational Ability and Personality Test User Certification Level A and B using NEO PI-R Personality Inventory. Yes, psychometric testing! This is to add to my armoury of a BPS Read More
There are competency frameworks, psychological profiles and considerable debate about what makes a great partner. So in a somewhat lighter spirit, and using 20+ years of observations of partners of all shapes and sizes (the good, the bad and the ugly) here are my thoughts on the 12 Ps of Read More
I promised the delegates a note of the key points that arose at the recent, action-packed Future Marketing Manager workshop in London. Amongst the solicitors and accounting firms attending, I was delighted that there were also two barristers chambers represented. Despite the variety of delegates (in sector and seniority), the Read More
