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Conference review: Rebooting Marketing for Growth – 26th Professional Marketing Forum Conference 2021

A version of this article appears in the November 2021 edition of PM Forum Magazine: “Conference review: Rebooting Marketing for Growth – 26th Professional Marketing Forum Conference 2021”  It seemed like just yesterday when we were poised in front of our screens at home attending the first online PM Forum Read More

2021-11-03T14:37:20+00:00November 3, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Book launch: Essential soft skills for lawyers – some research findings

Between August 2019 and March 2020 I analysed a huge amount of information and research relating to the importance of soft skills within the UK legal profession. I also interviewed over 20 people from large and small law firms – lawyers and learning & development professionals – as well as Read More

Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)

This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule Read More

2019-11-11T10:21:04+00:00November 11, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing|

Technology and psychology skills needed

This leader article appeared in the summer 2019 edition of Professional Marketing magazine A view on the future of the marketing profession – Technology and psychology skills needed. The marketing profession is at an interesting crossroads. In one direction is technology nirvana – where systems automatically scrape and mine valuable Read More

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