Leadership: Lessons from Star Trek and Neuroscience

Posted on: June 20, 2012

Two recent but very different articles on leadership attracted my attention. Star Trek Forbes published “Five leadership lessons from James T Kirk” in May http://www.forbes.com/sites/alexknapp/2012/03/05/five-leadership-lessons-from-james-t-kirk/. It’s a neat way to get across some key messages – with evidence from the Enterprise’s caption: Never stop learning Be a “walking stack of books” the more knowledge you […]

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Twitter use in top UK law firms

Posted on: March 5, 2012

Calista recently produced a report called “Top 200 law firm survey…Twitter” covering the period up to 1st November 2011. It’s key findings were: There are 284 Twitter accounts with nearly 86,500 followers held by the top 20 law firms (190 in the top 100) 24% of top 100 firms are not on Twitter (37% of the […]

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Thought leadership campaigns – the basics

Posted on: January 13, 2012

Most marketers in the professions understand the value of thought leadership as a tool for positioning a firm, creating new markets and services, driving innovation and, of course, raising profile and generating leads and interest from clients and potential clients. But what I perhaps hadn’t appreciated was how important it was for the lawyers, accountants […]

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Growth of LinkedIn in the professions

Posted on: January 7, 2012

Tim Prizeman’s Kelso Consulting has produced a great report on this subject which is available from http://www.kelsopr.com/downloads He reports that there has been a dramatic rise in LinkedIn usage amongst the larger firms with almost half the personnel having a LinkedIn account compared to under a quarter last year. Law firms Of the 85,000 partners […]

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The professions in transition – Professional Services Marketing Group (PSMG) Annual Conference

Posted on: November 21, 2011

Last Tuesday I took myself along to the 16th PSMG Annual Conference – it’s a rare but pleasant occasion when I am purely in delegate mode rather than speaking or running a workshop. The venue – America Square Conference Centre – was marvellous, the rooms were gleaming white with cheerful red chairs and there was a […]

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