One more time – Why is social media helpful for lawyers, accountants and surveyors?

Posted on: October 11, 2011

I am still incredulous at all the hysteria and cynicism when it comes to the subject of social media and the professions. And I am more than a little bit fed up dealing with the confusion that is caused by it amongst ordinary professionals who are just trying to run their practices, keep their clients […]

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Managing Client Relationships – The Truth in Professional Services 2011

Posted on: August 16, 2011

The Managing Partners’ Forum in conjunction with The Thriving Company has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report that CRM activities are producing […]

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MPF/FT report “Lessons for law firms: Putting clients at the heart of your management”

Posted on: August 10, 2011

This report by the Managing Partners Forum and the Financial Times was published in June – and was then the subject of a national roadshow – and you can download it here: The purpose of the on-line research into the views of 433 people (17% CEO/chairs of companies and 10% Managing/Senior Partners) was to track the […]

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Joined up marketing and selling with value propositions

Posted on: August 8, 2011

I recently did some work with a professional firm on value propositions. And whilst I cannot share the detail of that work I thought it was worth highlighting a few key points about the importance of the poorly understood (or applied) concept of value propositions. Definitions There are numerous definitions in marketing texts, but no […]

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Law Firm Strategy – Are law firm leaders in denial about the perfect storm or hanging on for the final big catch?

Posted on: May 6, 2011

An article on law firm strategy written recently by myself (Kim Tasso, management consultant in professional services) and Roger Bell (a strategy consultant for listed companies). Please note that the George Clooney references were my idea ! Whilst the media focuses on the latest development in the onslaught of change facing the profession, it is easy […]

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