Marketing is like fishing

Posted on: August 28, 2008

Whilst on my summer holidays I spent some time pursuing one of my favourite pastimes – deep sea fishing. And while I watched and waited for a really big fish to take the bait I reflected on the idea that the science of fishing was a lot like the art of marketing… First, a fisherman […]

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Elderly, grey, silver, mature or hyperactive?

Posted on: August 8, 2008

This week I was asked to present a training session on the subject of marketing to the elderly market. Quite a tricky one as it is right in the middle of consumer marketing land whereas I am a native of business-to-business marketing country. Anyway. I did a fair bit of research over the past few […]

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Original branding by Matt Playford · A site by Fresh01