Real CRM – 20 Top Tips

Posted on: August 4, 2009

The following is an extract from an article called “From messing around with databases to real client relationship management” published in the current edition of PSMG magazine: …So. The mismatch between this unholy trinity (marketers, fee-earners and clients) is understood. But what do we do about it? 1. Change attitudes – Take time to understand […]

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Permission to speak to the client, Sir

Posted on: September 18, 2008

At last week’s PM Forum Global Conference there was a panel of real live clients (one or two of them lawyers at Magic Circle firms in previous lives) who talked candidly about their experiences of professional advisers. It was a refreshing and invigorating session. Senior in-house lawyers and company directors asking for their professional advisers […]

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Marketing is like fishing

Posted on: August 28, 2008

Whilst on my summer holidays I spent some time pursuing one of my favourite pastimes – deep sea fishing. And while I watched and waited for a really big fish to take the bait I reflected on the idea that the science of fishing was a lot like the art of marketing… First, a fisherman […]

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Elderly, grey, silver, mature or hyperactive?

Posted on: August 8, 2008

This week I was asked to present a training session on the subject of marketing to the elderly market. Quite a tricky one as it is right in the middle of consumer marketing land whereas I am a native of business-to-business marketing country. Anyway. I did a fair bit of research over the past few […]

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Original branding by Matt Playford · A site by Fresh01