Bottlenecks, bulldozers and caught in the cross-fire – Highlights from a stakeholder management and buy-in session (2016)

Posted on: August 2, 2016

These were just a few of the themes igniting the passions of marketing and business development people from professional service firms at the recent PM “Stakeholder management and buy-in” training workshop. I think it’s fair to say that there was a little therapy going on before we got down to business on effective strategies and tactics. […]

Read More

Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors

Posted on: April 7, 2015

Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors. Thank […]

Read More

Strategy basics – Mintzberg

Posted on: April 5, 2013

I’ve written a fair amount about strategy (see the links below) but I thought it might be worth going back to some basics. So here’s some strategy basics –Mintzberg (who I often talk about in training sessions in the context of emergent strategy). In 1987, he  provided five Ps for approaches to strategy: Plan  This […]

Read More