Professional Service Firms: Reflections on 2014 – Actions for 2015

Posted on: December 23, 2014

I produced an overview of my work during the year (see but have summarised below three key reflections on the year and thus the main focus for action in 2015 for professional service firms: 1. Lead with strategy – Some have it. Many don’t. Everyone talks about it. Industries and markets are changing. There […]

Read More

2014 CIM professional marketing qualifications syllabus changes

Posted on: September 11, 2014

I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 and have written on a number of occasions about alternative digital qualifications and courses (see, for example: and A few months ago, […]

Read More

Professional service marketers face challenging syllabus change

Posted on: February 3, 2009

On Wednesday evenings after a hard day in the office between 6pm and 8pm, a group of dedicated young marketers from the professional services sector study hard for their Chartered Institute of Marketing (CIM) professional qualifications in the lovely Barclays building in Canary Wharf. As well as some students from Barclays there are large and […]

Read More

Original branding by Matt Playford · A site by Fresh01