Kim TassoProactive Marketing Executive – Seven standout subjects (February 2017)
Posted on: February 4, 2017
The PM Forum Proactive Marketing Executive workshop has been running successfully for many years. We update the content regularly to reflect the changes taking place in marketing, digital marketing, the professions and the world at large. We cover a wide range of topics on strategic marketing, tactical marketing as well as working collaboratively with our […]
Importance of Client Experience Management (CEM) – PM Forum conference report 2016
Posted on: November 16, 2016My conference report for the Professional Marketing Forum’s 21st Conference “All about the journey” which focused on Client Experience Management (CEM) was published in this month’s edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx . It’s hard trying to tease out the most important insights from what proved to be a jam-packed day of useful and important […]
Book Review – The Thought Leadership Manual by Tim Prizeman
Posted on: June 1, 2016
I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a promise “This is not an […]
Marketing planning in a nutshell – Selecting a strategy
Posted on: February 29, 2016
At last week’s “Marketing planning in a nutshell” workshop by Professional Marketing Forum http://www.pmforum.co.uk/training/ the delegates requested that I write a blog on selecting strategies. The first part of the session focused on the marketing audit – analysing internal and external sources of information in order to identify strengths, weakness, opportunities and threats as well […]
Dear fee-earner, Love from Leeds: Why you should allow your marketing and business development team to help you to develop campaigns
Posted on: December 5, 2015I was delighted to be invited by the Yorkshire Committee of the PM Forum (http://www.pmforum.co.uk/) to lead a lunchtime session (hosted by DLA Piper in Leeds and organised by Amit Champaneri) on planning and campaign management. I was even more delighted to find that over 50 folk turned up to hear a re-run of the session […]