Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)

Posted on: October 9, 2015

You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great and the good in professional […]

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“Mavericks, measurement and impatience” Campaign management in the professions – highlights from the West Midlands Professional Marketing Forum

Posted on: June 12, 2015

Yesterday, I was delighted that the West Midlands branch of Professional Marketing Forum invited me to run a condensed “Campaign management in the professions” session. It was a great turnout with over 30 folk from legal, accountancy, actuarial, property and patent attorney firms. We enjoyed sunshine and the wonderful hospitality of SG Martineau lawyers in […]

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Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success

Posted on: April 20, 2015

At the Professional Marketing Forum training session for Future Marketing Managers last week I talked about the Finnish quality of “Sisu”. There isn’t a direct translation in English of this special quality which is part of the Finnish national identity – the closest words are stoic determination, bravery, resilience, perseverance and hardiness. The official descriptions […]

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Professional Service Firms: Reflections on 2014 – Actions for 2015

Posted on: December 23, 2014

I produced an overview of my work during the year (see but have summarised below three key reflections on the year and thus the main focus for action in 2015 for professional service firms: 1. Lead with strategy – Some have it. Many don’t. Everyone talks about it. Industries and markets are changing. There […]

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2014 CIM professional marketing qualifications syllabus changes

Posted on: September 11, 2014

I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 and have written on a number of occasions about alternative digital qualifications and courses (see, for example: and A few months ago, […]

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