Proactive Marketing Executive – Seven standout subjects (February 2017)

Posted on: February 4, 2017 Proactive Marketing Executive

The PM Forum Proactive Marketing Executive workshop has been running successfully for many years. We update the content regularly to reflect the changes taking place in marketing, digital marketing, the professions and the world at large. We cover a wide range of topics on strategic marketing, tactical marketing as well as working collaboratively with our […]

Read More

Importance of Client Experience Management (CEM) – PM Forum conference report 2016

Posted on: November 16, 2016

My conference report for the Professional Marketing Forum’s 21st Conference “All about the journey” which focused on Client Experience Management (CEM) was published in this month’s edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx . It’s hard trying to tease out the most important insights from what proved to be a jam-packed day of useful and important […]

Read More

Book Review – The Thought Leadership Manual by Tim Prizeman

Posted on: June 1, 2016 Thought leadership manual by Tim Prizeman

I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a promise “This is not an […]

Read More

Marketing planning in a nutshell – Selecting a strategy

Posted on: February 29, 2016

At last week’s “Marketing planning in a nutshell” workshop by Professional Marketing Forum http://www.pmforum.co.uk/training/ the delegates requested that I write a blog on selecting strategies. The first part of the session focused on the marketing audit – analysing internal and external sources of information in order to identify strengths, weakness, opportunities and threats as well […]

Read More

Dear fee-earner, Love from Leeds: Why you should allow your marketing and business development team to help you to develop campaigns

Posted on: December 5, 2015

I was delighted to be invited by the Yorkshire Committee of the PM Forum (http://www.pmforum.co.uk/)  to lead a lunchtime session (hosted by DLA Piper in Leeds and organised by Amit Champaneri) on planning and campaign management. I was even more delighted to find that over 50 folk turned up to hear a re-run of the session […]

Read More

Original branding by Matt Playford · A site by Fresh01