Kim TassoBook Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)
Posted on: October 9, 2015
You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great and the good in professional […]
“Mavericks, measurement and impatience” Campaign management in the professions – highlights from the West Midlands Professional Marketing Forum
Posted on: June 12, 2015Yesterday, I was delighted that the West Midlands branch of Professional Marketing Forum invited me to run a condensed “Campaign management in the professions” session. It was a great turnout with over 30 folk from legal, accountancy, actuarial, property and patent attorney firms. We enjoyed sunshine and the wonderful hospitality of SG Martineau lawyers in […]
Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success
Posted on: April 20, 2015At the Professional Marketing Forum training session for Future Marketing Managers http://www.pmforum.co.uk/training/ last week I talked about the Finnish quality of “Sisu”. There isn’t a direct translation in English of this special quality which is part of the Finnish national identity – the closest words are stoic determination, bravery, resilience, perseverance and hardiness. The official descriptions […]
Professional Service Firms: Reflections on 2014 – Actions for 2015
Posted on: December 23, 2014I produced an overview of my work during the year (see http://kimtasso.com/whats-new/work-update/) but have summarised below three key reflections on the year and thus the main focus for action in 2015 for professional service firms: 1. Lead with strategy – Some have it. Many don’t. Everyone talks about it. Industries and markets are changing. There […]
2014 CIM professional marketing qualifications syllabus changes
Posted on: September 11, 2014
I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) http://kimtasso.com/views-new-marketing-standards-cim/. I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 http://kimtasso.com/professional-service-marketers-face-challenging-syllabus-change/ and have written on a number of occasions about alternative digital qualifications and courses (see, for example: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ and http://kimtasso.com/digital-marketing-qualifications-update/) A few months ago, […]