As well as delegates from across the UK (including a few from Romford in East London), we were joined at this session on “Helping fee-earners to prepare the perfect pitch” by people in Warsaw, Poland and Lisbon, Portugal. During an intense and fast-paced half-day we covered a lot of material Read More
This article was published in the April 2022 edition of PM Magazine. A book review: How to advance your career in professional services marketing by Dominic Ayres. It’s a useful and timely book for those planning their careers in professional services marketing and business development. It starts at launching your Read More
Last week we had a full house at the PM Forum’s “Proactive Marketing and Business Development Executive” full day online workshop with delegates from across the UK (and one from Singapore). We covered a huge amount during the day. Reflection is a key part of learning and so here I Read More
The majority of delegates from legal, accountancy and consultancy firms at the recent PM Forum half day workshop on Practical and Professional Skills for M&BD Assistants were relatively new to their posts. Over 60% hadn’t studied marketing formally. Most were interested in learning how their careers might develop. So the Read More
It was a full house on the recent “Cross-selling and referrer management accelerator” workshop from PM Forum. There are lots of insights shared by delegates below. But I wanted to focus on cross-selling and referrer management – Expectations, Data and Focus. Expectations and Goals An effective cross-selling or referrer Read More
