Frequently, I find that working out exactly what the problem is can be the first challenge. How can you engage the appropriate expert help or specialist consultant when you don’t quite know what it is that is causing the problem? How can you tackle a problem when you don’t have sufficient management or marketing knowledge to know what the real problem is? Or what possible solutions there are?
In these situations, I can come along for a short, preliminary meeting and we examine the issues and aims and come up with some preliminary ideas on what the various courses of action might be.
Often, as clients are not familiar with practice management and marketing issues generally, they find it hard to be specific about what they need. That’s OK. One of my key strengths is the ability to look at a somewhat fuzzy or diffuse problem and find a pragmatic and relatively pain free way to start tackling it.