Kim TassoAdapting to dog, cat and bear personalities: Better Business Relationships – Digitally
Posted on: April 1, 2020
A five minute video on a pragmatic guide to recognising and adapting to dog, cat and bear personalities. The first in an experimental series of educational and entertaining videos on Better Business Relationships – Digitally. (Script) Hi. I’m Kim Tasso of RedStarKim. Thanks for checking in to this short (five minutes) – and hopefully entertaining […]
The growth of MarTech in professional services
Posted on: March 5, 2020
These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, surveying or consultancy practices and […]
12 thoughts on delegation, coaching and team management (2019)
Posted on: January 22, 2020
At a recent Professional Marketing workshop on “Delegation, coaching and team management” I asked delegates from a variety of roles and professional service firms to provide their one-word summary of the themes explored during the day. Here are their 12 thoughts on delegation, coaching and team management: 1. Be adaptive Having explored various models of […]
Six themes for Proactive Marketing and BD Executives (2019) – Careers, Communications, Difficulties, Goals, Expertise and Mind sets
Posted on: January 2, 2020
At the recent Proactive Marketing Executive workshop by PM Forum https://www.pmforum.co.uk/training.aspx there were six themes for Proactive Marketing and BD executives – Careers, Communications, Goals, Difficulties, Expertise and Mind sets. 1. Take responsibility for your career development There was a lot of interest in career development. Some (larger) firms have competency frameworks and a clear […]
14 pragmatic steps to improved referrer management (London and Manchester 2019)
Posted on: December 19, 2019
I’ve combined the key delegate insights from the two most recent MBL workshops on referrer management (http://www.mblseminars.com/Outline/Developing-More-Work-from-Referrers-_-Intermediaries/5770/) in London and Manchester to provide 14 pragmatic steps to improved referrer management. The sessions had a fascinating and productive blend of views from senior leaders, fee-earners and business development professionals. 1. Analyse the current situation and set […]