Kim TassoHighlights from a referrer management workshop (2020)
Posted on: December 22, 2020
It was great to see so many people on the December digital presentation of the popular MBL “Developing more work from referrers and intermediaries” workshop – there were representatives from law, accountancy, insolvency and engineering firms. Here are the highlights from a referrer management workshop. Amongst the aims of the delegates were: To develop a […]
Impact of Covid on marketing and business development
Posted on: December 2, 2020
This leader article – the impact of Covid on marketing and business development – appeared in Professional Marketing magazine Winter 2020 edition. Rather than wallow in the awful cost of Covid19, I wanted to reflect on its positive impact on professional services marketing and business development. The pandemic has bridged gaps by binding us together […]
Active Listening (Video)
Posted on: November 27, 2020This 10 minute video looks at why active listening is so important – yet difficult. It provides seven tips to help you improve your active listening skills. Video script Hi I’m Kim Tasso. Today – as you can see from my ears – I’ll be talking about active listening. I’ll be sharing eight tips on […]
Selling Basics – Detectives and DMUs (Video) and recommended books on selling
Posted on: October 30, 2020Todays’ short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to “be more detective” to learn about your prospect. It then explores the idea of the Decision-Making […]
Book Review: Mediation skills and strategies – A practical guide by Tony Whatling
Posted on: October 19, 2020
I am often asked which books I recommend on mediation even though there are plenty of good books around on the subject. Those of my friend Clive Lewis OBE – who has written 14 books including “How to Master Workplace and Employment Mediation” (Bloomsbury, 2015) and ”Difficult Conversations – 10 Steps to Becoming a Tackler […]