Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher (November 2020)

Posted on: November 25, 2020 Professional Services Thought leadership update - FTI, Bidwells, Grist and Fieldfisher (November 2020)

A round up of recent media mentions of thought leadership campaigns in professional services. Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher. I’ve added my thoughts on recent campaigns which we use in thought leadership training workshops. Award-winning thought leadership campaign at FTI (June 2020) FTI Consulting  was the winner of the […]

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Property marketing case study – Transformational change in Savills’ bid processes

Posted on: November 18, 2020 Property marketing case study – Transformational change in Savills’ bid processes

The London Committee of the PM Forum  hosted an event on 11th November where Ellie Blenkinsop (The Client – Head of Bids at Savills) and Francesca Ayers (The Consultant – Get Serious), shared inspiring and practical insights from their ‘journey’ of transformational change in Savills’ bid processes. They started by explaining that the transformational change […]

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BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates

Posted on: April 8, 2020 BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates

Earlier in the year, I went along to the first event of 2020 for British Council for Offices BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates. It was full at the Kent House marketing suite which was full of models of new and potential London developments. I thought his story would be helpful […]

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Enquiry management: Converting more telephone enquiries with basic sales training

Posted on: July 25, 2019 Enquiry management: Converting more telephone enquiries with basic sales training

At a “Business development for lawyers” course a while back the topic that the delegates asked me to write about was that of converting telephone enquiries. More recently, at a practice development course for private client solicitors, the same issue arose and other insights were shared at a recent in-house workshop on the topic. So […]

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Property marketing case study – Integrated campaign on farmland value from Savills rural team

Posted on: April 26, 2019 Property marketing case study – Integrated campaign on farmland rents from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]

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