Four themes in the art of selling – Integrating marketing and sales, sales process, first contact and selling in a digital world

Earlier this week I ran a full day workshop on selling for MBL  (“The art of selling professional services and winning business”). The day was organised into six modules: the sales process, sales planning, integration with marketing, psychological selling, selling skills and measuring sales success. I selected four themes in Read More

Reviewing books by legal and accounting clients – “Covid-19, residential property, equity release and enfranchisement” by Paul Sams and Louise Uphill and “Agile in Business – A guide for Company Leadership” by Robert Morley

I review a lot of books by people I don’t know. So it’s gratifying to read books by people I do know – and who also happen to be clients. Paul Sams and Louise Uphill at Dutton Gregory solicitors  on the impact of Covid-19 on residential property, equity release and Read More

2021-05-10T09:37:42+01:00May 10, 2021|Accountants, Kim's Blog, Lawyers, Property|

Managing a surveying practice – Resource management

At the recent digital workshop on “Managing & Marketing a Profitable Surveyors’ Practice” this was found to be the key issue in managing a surveying practice – resource management. Without more people in the practice the leaders were constantly fire-fighting and doing the client work so had little time to Read More

2021-04-11T13:08:04+01:00April 11, 2021|Kim's Blog, Management Skills, Marketing, Property, Strategy|

Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher (November 2020)

A round up of recent media mentions of thought leadership campaigns in professional services. Professional Services thought leadership update - FTI, Bidwells, Grist and Fieldfisher. I’ve added my thoughts on recent campaigns which we use in thought leadership training workshops. Award-winning thought leadership campaign at FTI (June 2020) FTI Consulting Read More

2020-12-16T15:51:44+00:00November 25, 2020|Kim's Blog, Lawyers, Management Skills, Marketing, Property, Statistics and trends|

Property marketing case study – Transformational change in Savills’ bid processes

The London Committee of the PM Forum  hosted an event on 11th November where Ellie Blenkinsop (The Client - Head of Bids at Savills) and Francesca Ayers (The Consultant - Get Serious), shared inspiring and practical insights from their ‘journey’ of transformational change in Savills’ bid processes. They started by Read More

2020-11-18T11:42:10+00:00November 18, 2020|Kim's Blog, Marketing, Property, Selling|
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