Kim TassoProperty marketing case study – Integrated campaign on farmland value from Savills rural team
Posted on: April 26, 2019
Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]
Managing and marketing a profitable surveyors’ practice – Guiding and rising stars
Posted on: March 28, 2019
At the recent Managing and marketing a profitable surveyors’ practice workshop (https://www.mblseminars.com/Outline/Managing-_-Marketing-a-Profitable-Surveyors-Practice/5865/) the following ideas had the most impact on the delegates. There were two themes. The first was the “guiding star of strategy” – the vision of the partners, the business plan and the marketing plan. The second was “rising stars in the practice” […]
Book review: Better Business Relationships by Carolyn Dyer, Head of HR and OD at Registers of Scotland
Posted on: March 8, 2019
The following book review of Better Business Relationships by Carolyn Dyer, Head of HR and OD (Interim) at Registers of Scotland (Scotland’s land and property registers) appeared on theHRDirector (HRD) web site in https://www.thehrdirector.com/book-reviews/better-business-relationships/ in February 2019. “This book by Kim Tasso is a ‘must-have’ for any forward-thinking Human Resources function. The content forms an […]
At the heart of what we do – Better Business Relationships
Posted on: November 26, 2018What is at the heart of what we do – Better Business Relationships. Business relationships are at the heart of professional services – people buy people. Relationships are a key component of client service and often the source of competitive differentiation and real added value. Recently I presented a short session to a large group of […]
Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories (2018)
Posted on: November 8, 2018At the 2018 Professional Marketing Conference (see http://kimtasso1.wpengine.com/professional-marketing-forum-conference-report-2018-the-bare-necessities/), there was the usual client panel where clients of legal, accountancy and property professional services firms gave their views on marketing and client service. Continuing the series of Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories provide their […]