Kim TassoBook review: Better Business Relationships by Carolyn Dyer, Head of HR and OD at Registers of Scotland
Posted on: March 8, 2019
The following book review of Better Business Relationships by Carolyn Dyer, Head of HR and OD (Interim) at Registers of Scotland (Scotland’s land and property registers) appeared on theHRDirector (HRD) web site in https://www.thehrdirector.com/book-reviews/better-business-relationships/ in February 2019. “This book by Kim Tasso is a ‘must-have’ for any forward-thinking Human Resources function. The content forms an […]
At the heart of what we do – Better Business Relationships
Posted on: November 26, 2018What is at the heart of what we do – Better Business Relationships. Business relationships are at the heart of professional services – people buy people. Relationships are a key component of client service and often the source of competitive differentiation and real added value. Recently I presented a short session to a large group of […]
Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories (2018)
Posted on: November 8, 2018At the 2018 Professional Marketing Conference (see http://kimtasso1.wpengine.com/professional-marketing-forum-conference-report-2018-the-bare-necessities/), there was the usual client panel where clients of legal, accountancy and property professional services firms gave their views on marketing and client service. Continuing the series of Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories provide their […]
Book review: Endorsements for Better Business Relationships
Posted on: September 12, 2018
My new book “Better Business Relationships – Insights from psychology and management for working in the digital world” (further details at http://kimtasso1.wpengine.com/publications/better-business-relationships/) will be published on 20th September. I’m humbled and deeply grateful for the following endorsements of the book: “Occasionally you come across books that are timely, utterly important and overdue. This is one […]
Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion
Posted on: July 18, 2018
A short while ago, I travelled to Birmingham for a West Midlands Professional Marketing Forum meeting to talk about “Towards strategic marketing”. Yesterday, I presented at a professional services conference in Sussex (organised by Consortium and supported by CIM) and presented on a similar topic. Whereas we often consider our lawyers, accountants and surveyors to work in silos I […]