Struggling with segmentation?

This leader article “Struggling with segmentation” was published in the Summer 2021 edition of Professional Marketing Magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  which is sent free to members of the Professional Marketing Forum. https://www.pmforum.co.uk/ The Covid pandemic thrust marketers into the limelight. Without the face-to-face interactions that are fundamental to so much marketing and Read More

2021-06-30T17:12:44+01:00June 30, 2021|Kim's Blog, Marketing, Strategy|

Counsel article – Building rapport in the digital space and fixing ruptured relationships for barristers

This article on building rapport in the digital space and fixing ruptured relationships for barristers was published in the June 2021 edition of Counsel. This edition had a special focus on everything you need to know about marketing and PR for the Bar. Counsel is the official monthly magazine of Read More

2021-06-14T14:30:09+01:00June 14, 2021|Kim's Blog, Lawyers, Marketing, Relationship Management|

Seven thoughts on stakeholder management, engagement and buy-In – Workshop summary (April 2021)

This post is for the fabulous delegates at the recent PM Forum  session on stakeholder management, engagement and buy-in. I don’t want to repeat what I have written about in previous stakeholder management, engagement and buy-in blogs so I have selected just seven thoughts from the emerging themes at the Read More

2021-04-30T19:46:20+01:00April 30, 2021|Kim's Blog, Management Skills, Marketing, Relationship Management|
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