Video – The art of storytelling

In today’s video I explore the art of storytelling. Why stories are so powerful in communication. How stories can be used to persuade. How to structure a great story. And how to tell a great story. So here’s this month’s video – the art of storytelling. (Video script - 12 Read More

By |2021-04-16T09:48:45+01:00April 16, 2021|

Video in the marketing mix

During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More

By |2021-04-03T14:19:14+01:00April 3, 2021|

Perfect pitches – Five key points (Video)

This short (10 minute) video takes a look at pitching and shows the client reaction to submissions to a fun make-belief pitch. Five tips are explored: process, research and empathy, relationship, document and presentation and differentiation. Please enjoy perfect pitches – five key points. Video script Hi, I’m Kim Tasso Read More

By |2021-04-01T17:15:42+01:00February 5, 2021|

Marketing and business development insights from secretaries and PAs/EAs (Feb 2021)

At the beginning of December, we ran a digital version of the PM Forum’s popular “Introduction to marketing and business development for marketing and business development personal assistants (PAs) and executive assistants (EAs)”. So here are marketing and business development insights from secretaries and PAs/EAs. With representatives from both law Read More

By |2021-04-01T17:18:40+01:00February 1, 2021|
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