Kim TassoTeam management issues – Managing up, boundaries and broken relationships
Posted on: February 4, 2019
At the December 2018 presentation of a delegation, coaching and team management training workshop (http://www.pmforum.co.uk/training.aspx) delegates were particularly interested in the following team management issues – managing up, boundaries and broken relationships. Managing up Managing up is “Understanding your boss’s position and requirements and making yourself known as a stellar employee by exceeding his or […]
What marketing and business development assistants would like to say to their fee-earners
Posted on: December 18, 2018
At a recent training workshop we considered: What marketing and business development assistants would like to say to their fee-earners. The assistants know that they have to work hard to understand what their fee-earners do and who they do it for – they must develop empathy with their fee-earners and develop product knowledge in the […]
Book review of Better Business Relationships by Paul English of Grant Thornton International
Posted on: December 5, 2018
This book review of Better Business Relationships by Paul English of Grant Thornton appeared in the Winter 2018 edition of Professional Marketing magazine Kim Tasso reminds us early on in her book that while no one teaches you about relationships, nearly every aspect of business life demands effective relationships skills. True enough. If you can […]
Book review: Reinforcements: How to get people to help you by Heidi Grant
Posted on: October 3, 2018
The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses both. It’s stuffed with interesting […]
Thought leadership campaigns and project management: Eight Essentials
Posted on: September 21, 2018
At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion: 1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought leadership needs an entrepreneurial approach […]