Kim TassoProperty marketing case study – Transformational change in Savills’ bid processes
Posted on: November 18, 2020
The London Committee of the PM Forum hosted an event on 11th November where Ellie Blenkinsop (The Client – Head of Bids at Savills) and Francesca Ayers (The Consultant – Get Serious), shared inspiring and practical insights from their ‘journey’ of transformational change in Savills’ bid processes. They started by explaining that the transformational change […]
Proactive Marketing/BD Executive (Oct 2020) – Session highlights
Posted on: October 6, 2020
At the Professional Marketing Forum, we ran our first digital version of the popular full day “Proactive Marketing/BD Executive” training workshop at the start of October. We were over-subscribed so will be looking at further dates soon (please contact PM Forum if you are keen to know in advance). This article summarises the main discussion […]
Six themes on cross-selling and referrer management workshop highlights (2020)
Posted on: September 17, 2020
Yesterday I facilitated an interactive workshop through the Professional Marketing Forum on cross-selling and referrer management. I promised the delegates – representing a range of legal and accountancy practices – that I would summarise and share the key points arising from the session and the six themes to supplement their learning resources. Aims and issues […]
Animal magic of buy-in and stakeholder engagement (Video)
Posted on: September 11, 2020Today’s video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script – Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their ideas. It’s the personal psychology […]
Leadership teams: Maverick Magpies and Predictable Pigeons (Video)
Posted on: June 29, 2020In my latest short soft skills video (9 minutes) I look at Leadership teams: Maverick Magpies and Predictable Pigeons. I briefly explore some leadership themes including task vs relationship, future vs present, leadership vs management, strategy vs operations and visionaries vs integrators. (Script) Hi. Today I’d like to talk to you about leadership. But first […]