Future Marketing Manager – A checklist for success and how to get promoted

Posted on: May 21, 2019 Future Marketing Manager – A checklist for success and how to get promoted

At the January 2019 presentation of the popular Future Marketing Manager course at Professional Marketing Forum, one of the group exercises was to write a checklist of what marketing and business development executives needed to do to be promoted to and successful as managers. So here is a checklist for success and how to get […]

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Change management and Employee engagement

Posted on: April 8, 2019 Change management and Employee engagement

At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management—A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has a direct impact on service […]

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Managing and marketing a profitable surveyors’ practice – Guiding and rising stars

Posted on: March 28, 2019 Managing and marketing a profitable surveyors’ practice – Guiding and rising stars

At the recent Managing and marketing a profitable surveyors’ practice workshop (https://www.mblseminars.com/Outline/Managing-_-Marketing-a-Profitable-Surveyors-Practice/5865/) the following ideas had the most impact on the delegates. There were two themes. The first was the “guiding star of strategy” – the vision of the partners, the business plan and the marketing plan. The second was “rising stars in the practice” […]

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Book review: Better Business Relationships by Carolyn Dyer, Head of HR and OD at Registers of Scotland

Posted on: March 8, 2019 Better Business Relationships

The following book review of Better Business Relationships by Carolyn Dyer, Head of HR and OD (Interim) at Registers of Scotland (Scotland’s land and property registers) appeared on theHRDirector (HRD) web site in https://www.thehrdirector.com/book-reviews/better-business-relationships/ in February 2019. “This book by Kim Tasso is a ‘must-have’ for any forward-thinking Human Resources function. The content forms an […]

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Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

Posted on: February 18, 2019 Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in the impact on their workplace […]

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