If you need to establish a client research programme (either to assess how key groups perceive your firm, their emerging needs or their satisfaction – or even to test market new service or product ideas) I can assist with setting objectives and designing the research programme, getting partners on side and even interviewing selected clients on a pilot basis.

These research interviews are often used by firms to form the foundation of a key client management programme, to develop new services or as part of a firm-wide client care programme.

For some firms I have helped them to devise and implement research programmes in their target markets so that they generate issues-based material that can be used as a platform for an integrated programme of profile raising, seminars, referrer/intermediary collaboration and sales visits.