I like freebies. And this free guide is a quick and easy read http://offers.hubspot.com/download-a-practical-guide-to-killer-marketing-content (registration required to download).
The contents are:
- Know your audience (Build buyer personas and buyer profiles)
- Conduct a content audit
- Map content to the buying cycle
- Create your editorial calendar
- 10 tips to create killer content
- Follow industry news
- Monitor social conversations
- Recruit a team of content creators
- Keep a content backlog and style bank
- Repurpose content
- Take your video camera everywhere
- Write annual and “best of” features
- Conduct original research
- Look beyond your industry and audience
- Keep a list of evergreen content
- Conclusion and additional resources
It advises you to “think like a publisher” and to create an editorial strategy to attract more business.
