I like freebies. And this free guide is a quick and easy read http://offers.hubspot.com/download-a-practical-guide-to-killer-marketing-content (registration required to download).

The contents are:

  • Know your audience (Build buyer personas and buyer profiles)
  • Conduct a content audit
  • Map content to the buying cycle
  • Create your editorial calendar
  • 10 tips to create killer content
    1. Follow industry news
    2. Monitor social conversations
    3. Recruit a team of content creators
    4. Keep a content backlog and style bank
    5. Repurpose content
    6. Take your video camera everywhere
    7. Write annual and “best of” features
    8. Conduct original research
    9. Look beyond your industry and audience
    10. Keep a list of evergreen content
  • Conclusion and additional resources

It advises you to “think like a publisher” and to create an editorial strategy to attract more business.