Marketing and Business Development Assistants: The impact of Covid

It was great to meet with a variety of marketing and business development assistants at the recent half day Professional Marketing Forum digital workshop on “Professional and Practical Skills for Marketing and Business Development Assistants”. All delegates were from law firms rather than other types of professional service firms. 25% Read More

By |2021-04-01T15:07:17+01:00March 26, 2021|

Six insights from marketing and business development assistants

Earlier in November, there was a full house on the Professional Marketing Forum’s half day workshop on Practical and Professional Skills for Marketing and Business Development Assistants. https://www.pmforum.co.uk/training.aspx There were delegates from legal, accountancy, actuarial, property and engineering firms. Here are the six insights from marketing and business development assistants that Read More

By |2019-11-25T10:42:33+00:00November 25, 2019|

What marketing and business development assistants would like to say to their fee-earners

At a recent training workshop we considered: What marketing and business development assistants would like to say to their fee-earners. The assistants know that they have to work hard to understand what their fee-earners do and who they do it for – they must develop empathy with their fee-earners and Read More

By |2018-12-19T10:14:32+00:00December 18, 2018|

Effective marketing Secretary: Seven reasons why secretaries make brilliant marketing and BD assistants

One of the longest-running and most popular training courses at the Professional Marketing Forum (http://www.pmforum.co.uk/training.aspx) is the effective marketing Secretary or PA. Whilst many people involved in marketing and BD in the professions have a marketing degree or professional marketing qualifications such as CIM and therefore understand the theory and practice Read More

By |2017-10-24T14:02:16+01:00October 24, 2017|

Checklist: 25 practical and professional skills for marketing and business development assistants (2015)

Yesterday saw another successful training session for PM Forum with delegates from legal, accountancy and property firms at the “Practical and Professional Skills for marketing and business development assistants” http://www.pmforum.co.uk/training/ Summarising the discussion, here is a checklist of 25 practical and professional skills for marketing and business development assistants. Perception  Read More

By |2015-11-20T15:38:58+00:00November 20, 2015|
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