Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

Posted on: November 13, 2015

I’ve just submitted a review of this book to Professional Marketing magazine – http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of “Understanding digital marketing” in June 2011 (see http://kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages heavier and has several new […]

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