It takes quite a lot to get me excited about marketing communications campaigns by the professions (I’ve seen way too many in my time) but I think Armstrong Davis – Chartered Financial Planners – are worthy of a mention.

that I came across I noticed a link at the end which said “How we saved our clients from huge losses in 2008” so naturally I had a look. It took me to their web site and a video which started with a series of media clips featuring their MD (Jonathan Davis) – including BBC News, Tonight and Sky News.

Interest aroused and credibility established I then watched/listened to more of the video to learn that they anticipated the property crash (forecasting a 35% fall in prices) and economic problems as far back as September 2007 and continued to repeat the message throughout early 2008.

Have a look and see what you think –