Having co-written a book on media relations, I promote the use of digital PR and write numerous blogs in addition to this one – including some for my professional firm clients. And I (and my clients) receive a fair amount of feedback (thanks everyone!) and sometimes we even generate new business through the blogs.

Yesterday, I was contacted by the owners of All in London (www.allinlondon.co.uk) where one of the posts last month in my “Kids in London” blog on picnics had been picked up by a reporter on the London Evening Standard.

So I had a chat with the journalist about what he wanted as a follow up piece to the feature and although he was working to a very tight deadline I managed to get some copy to him before his 730pm deadline.

And there we are in today’s Standard on page 46!