Kim Tasso10 tips on price communications for professionals
Posted on: April 28, 2016
When I talk to professionals about price communications there appears to be some confusion between two separate activities. First, there needs to be a pricing strategy – I’ve addressed this in various blogs (see, for example, http://kimtasso.com/the-pricing-and-value-of-legal-services/) – which might include premium pricing for a skimming strategy or a lower price to achieve rapid penetration. Establishing […]