Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness for marketing and BD executives

Posted on: March 30, 2018 Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness

At a recent assertiveness, impact and effectiveness workshop for marketing and BD executives we considered our various heroes and heroines. Jessica Pearson, managing partner of a fictitious New York law firm in the television series Suits, was considered an exemplar of assertiveness, impact and effectiveness. A good role model because Jessica fulfils all three aspects […]

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Critical Thinking and Problem Solving

Posted on: December 20, 2016 Critical Thinking and Problem Solving

These topics – Critical Thinking and Problem Solving – form a major part of the creativity and innovation workshops that I run (for details of public courses see here http://www.pmforum.co.uk/training.aspx). There are many other blogs on creativity (see, for example: http://kimtasso1.wpengine.com/the-psychology-of-creativity/ and http://kimtasso1.wpengine.com/creative-competencies/). In this blog, I explore critical thinking in more detail. It’s particularly […]

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Positive, persuasive and persistent – Therapy and theory of partner buy-in

Posted on: June 19, 2015

Anger management, changing perceptions, expectations management, risk aversion, new CRM systems, protectionism, inertia and even monkeys – There’s always so much variety when we discuss the challenge of partner buy-in for marketers in professional service firms! At the most recent PM Forum http://www.pmforum.co.uk/training/ workshop “Getting it past the partners – All about buy-in“ in early […]

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