Kim TassoBe more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness for marketing and BD executives
Posted on: March 30, 2018
At a recent assertiveness, impact and effectiveness workshop for marketing and BD executives we considered our various heroes and heroines. Jessica Pearson, managing partner of a fictitious New York law firm in the television series Suits, was considered an exemplar of assertiveness, impact and effectiveness. A good role model because Jessica fulfils all three aspects […]
Critical Thinking and Problem Solving
Posted on: December 20, 2016
These topics – Critical Thinking and Problem Solving – form a major part of the creativity and innovation workshops that I run (for details of public courses see here http://www.pmforum.co.uk/training.aspx). There are many other blogs on creativity (see, for example: http://kimtasso1.wpengine.com/the-psychology-of-creativity/ and http://kimtasso1.wpengine.com/creative-competencies/). In this blog, I explore critical thinking in more detail. It’s particularly […]
Positive, persuasive and persistent – Therapy and theory of partner buy-in
Posted on: June 19, 2015Anger management, changing perceptions, expectations management, risk aversion, new CRM systems, protectionism, inertia and even monkeys – There’s always so much variety when we discuss the challenge of partner buy-in for marketers in professional service firms! At the most recent PM Forum http://www.pmforum.co.uk/training/ workshop “Getting it past the partners – All about buy-in“ in early […]