Future marketing manager – Perception, Motivation and Planning (Oct 2017)

Posted on: October 20, 2017 Oyster - Future Marketing Manager

At the recent Future Marketing Manager http://www.pmforum.co.uk/training.aspx we covered the usual wide range of topics. However, the three themes that involved the most discussion were perception, motivation and planning.  Perception Perception is “the way in which something is regarded, understood, or interpreted”. There was recognition that how marketing and business development in the professions is […]

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Building a personal brand – Key Person of Influence by Daniel Priestley

Posted on: October 18, 2017 Building a personal brand - Daniel Priestley

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his talk provided a process for […]

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Legal market research – Brand promises and service realities 2017/18 by Nisus Consulting

Posted on: October 10, 2017 Legal market research - Nisus 2017/18

Earlier this year I reviewed the Nisus Consulting “Balanced scorecard” research report on client service in the legal profession http://kimtasso.com/client-experience-management-cem-two-research-reports/. Their latest legal market research report looks into the link between brand, service and loyalty in the UK’s largest law firms. The report shows the responses from 2,200 buyers of legal service – split equally […]

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Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)

Posted on: April 6, 2017 Future marketing manager

Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager.  Develop your personal brand We […]

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The power of three in personal introductions (BrandMe)

Posted on: August 3, 2015

I’ve written before about the power of three when developing a persuasive presentation. See, for example, a review of a book on the topic http://kimtasso.com/book-review-presentation-book-create-shape-deliver-emma-ledden/ I’ve also written before about value propositions which are important for differentiating and persuading in the selling process – http://kimtasso.com/faq/what-is-a-value-proposition-or-usp-and-how-do-i-create-one/ And during networking training I’ve also mentioned the SHREK model […]

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Original branding by Matt Playford · A site by Fresh01