As I draw to the conclusion of this term's various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and Read More
I read with interest an article in the press in the week - it related to the £7bn that the Government spends each year on consultants and external advisers (excluding those on IT projects which is estimated at a further £4.5bn pa). It showed the typical rates charged: £1,750 Managing Read More
For one of my law firm clients I return each year to deliver two modules of their Management Development Programme – one is on strategic marketing (and the link with the business plan) and the other is on tactical marketing and selling – for the latest batch of “management trainees” Read More